What is Paid Search?
PPC is short for "pay per click". Pay per click is a very well known method of promoting your website using search engines. Using PPC programs like Google™ AdWords for example; you can get top results fairly quick if you are prepared to pay for each visitor they send to you. The price you pay varies depending on the search engine and the popularity of your keywords.
In 2004, Paid Search had a 34% increase in growth*, and this trend is expected to continue over the next five years. PPC (pay per click) is an excellent way to immediately boost website traffic. Because natural or organic listings take time to acquire, PPC or sponsored listing are a quick and easy way to get a sudden flow of traffic. PPC works well for keywords that are very competitive since natural listings for these words take so long to achieve. Another good use of PPC is to get instant traffic for new websites, which will help efforts to rank within organic listings. Nobody will ever achieve top positions in natural search for ALL their keywords, so PPC can help even the playing field - regardless of budget.
We will provide a list of the most popular PPC providers at the PPC Search Engines page. We will discuss mixing PPC and other marketing with SEO objectives at the SEO/PPC Strategy page. Our Google™ AdWords page will provide tips for effectively managing a large or small AdWords account. These tips can be valuable for managing other campaigns as well.
If you have questions, or you would like an analysis of a current campaign, please email a report containing at least one month’s worth of statistics from your account. We will provide a free initial analysis of the account performance.
*http://searchenginewatch.internet.com/searchday/article.php/3459961
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